Cannaspyglass is a leading SaaS platform designed specifically for the cannabis industry, providing industry professionals with powerful CRM capabilities and access to valuable market data. As a pioneer in the field, Cannaspyglass is helping to drive the digital transformation of the cannabis market, offering tools that streamline operations, enhance decision-making, and improve business outcomes.

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The Objective
Cannaspyglass sought a Product Designer to optimize the user experience of their platform and enhance the interface. The primary focus was on improving data representation and the CRM functionality within the platform, ensuring that the complex needs of cannabis industry professionals were met in a clear, intuitive way. The goal was to refine the user journey, particularly around data visualizations and dashboard design, to make the platform more user-friendly and accessible.

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The Challenge
The existing platform had a range of powerful features, but its user interface and experience needed improvement to better serve the needs of its diverse user base. The challenge was to streamline the UX and create a more intuitive design that made the platform’s complex data more digestible, while also enhancing CRM functionality to support cannabis industry professionals. This required a deep understanding of data visualization, dashboard design, and CRM workflows, while also ensuring the design stayed true to the brand’s identity.

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The Solution
SaaS Beautiful worked with Cannaspyglass to deliver a series of design improvements focused on both the data visualization and CRM aspects of the platform. We:

• Assessed and refined the UX of the existing product, ensuring the platform was easy to navigate while maintaining brand cohesiveness.
• Developed detailed low and high-fidelity wireframes to enhance the user journey, making interactions more intuitive and seamless.
• Applied data visualization expertise to design clear, actionable dashboards that helped users interpret complex market data at a glance.
• Created interactive Figma prototypes to showcase design improvements and gather valuable feedback from stakeholders and users for iterative development.
• Conducted user research to identify pain points and opportunities to enhance the CRM functionality, ensuring the platform met the specific needs of its users.
• Delivered a design solution that adhered to best practices in UI/UX design, with a focus on scalability and long-term functionality enhancements.

The redesigned platform significantly improved the user experience, with intuitive dashboards, better CRM features, and a more seamless interaction flow, empowering cannabis professionals to make more informed decisions and manage their operations more effectively.

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