InsightAI helps organizations solve complex challenges at scale, delivering solutions with the speed and agility typical of startups. Their focus is on creating chatbot-based products that provide actionable insights through intuitive and data-rich web and mobile applications.

‍

The Objective
InsightAI sought a redesign of their platform to enhance user-friendliness, improve usability, and elevate the overall user experience. The goal was to ensure that their chatbot-based product could seamlessly present analytical data through interactive visualizations and create intuitive workflows for users.

‍

The Challenge
The existing platform needed significant updates to make it more intuitive and engaging for users. There were pain points with the user interface, particularly around accessing and interpreting complex program data. The challenge was to redesign the web and mobile interfaces to support an improved user experience without sacrificing the powerful analytical capabilities that InsightAI's product provides.

‍

The Solution
SaaS Beautiful's approach involved a comprehensive user-centered design process. We:

• Conducted user research and workflow analysis to inform the redesign.
• Created interactive prototypes using Adobe and Figma to visualize the improved user experience.
• Developed detailed personas and usage scenarios to guide design decisions.
• Analyzed user feedback and iterated on the design to refine usability.
• Delivered responsive web and mobile interfaces that enhanced user engagement with features like dynamic data visualizations, intuitive navigation, and a streamlined search function.

This redesign not only made the platform more user-friendly but also positioned InsightAI to scale its impact with an interface that better supports its powerful chatbot-based product.

‍