Strategic design projects typically run 8-16 weeks, depending on scope and complexity. We start with a discovery phase (2-3 weeks) to understand your users and business goals, followed by design and iteration phases. For ongoing optimization partnerships, we establish quarterly roadmaps with monthly sprints to continuously improve your user experience.

We work with growth-stage SaaS companies (typically $1M+ ARR) who have achieved initial product-market fit and are focused on scaling. Our sweet spot is companies that need sophisticated design expertise but aren't ready for a full in-house design team.

User research is integrated throughout our process. We conduct user interviews, usability testing, and behavioral analysis to inform design decisions. For ongoing partnerships, we establish regular user feedback loops and testing protocols to continuously validate and improve the user experience.

We focus on business metrics that matter to SaaS companies: user activation rates, feature adoption, time-to-value, conversion funnel optimization, and churn reduction. Every design decision is tied to measurable outcomes. We establish baseline metrics at project start and track improvements throughout our partnership.

Yes, we are headquartered in sunny Tampa, FL., where our founder and lead designer is based.

We use Figma mainly for design and prototyping. Figma has powerful collaboration capabilities ensuring you’re updated on your project at all times and ensuring efficiency in revisions.

Every SaaS company has unique design needs, user bases, and growth objectives, so we create custom proposals based on your specific requirements and expected outcomes. Our partnerships typically range from ongoing optimization retainers to comprehensive redesign projects. We've helped clients achieve measurable improvements like 35% increases in user activation and significant reductions in churn - investments that quickly pay for themselves through improved business metrics. The best way to understand costs is through a consultation where we can assess your current design challenges and outline a strategic approach with clear ROI projections. Schedule a call to discuss your specific needs and budget parameters."

SaaS products require unique expertise in subscription user journeys, complex data visualization, user onboarding optimization, and multi-tenant design considerations. Unlike consumer apps, SaaS design must balance power user efficiency with new user accessibility, while driving specific business metrics like activation and retention.

Absolutely. We integrate seamlessly with your development workflow, providing detailed design systems, component specifications, and technical handoffs. Our team includes developers who understand implementation constraints and can work directly with your engineering team to ensure design feasibility.

Our partnerships typically include: comprehensive UX audits, user research and testing, design system development, conversion optimization, ongoing interface improvements, and strategic design guidance. We become an extension of your team, providing both strategic direction and tactical execution.

We start every engagement by understanding your key business metrics and user behavior data. Our designs are hypothesis-driven and tested against real user behavior. We use A/B testing, user analytics, and conversion tracking to validate that our design changes improve your business outcomes, not just aesthetics.